Vince annoyed at idea of heel Cena turn.

- During a WWE creative meeting recently, one member of the team brought up the idea of turning John Cena heel. Vince McMahon lit the guy up about how foolishly short-sighted the idea was.

There's a feeling that with all the merchandise revenue Cena brings in, turning him heel is a bad idea, at least until his merchandise cools off a little. The second reaction from someone close to the situation is that maybe the guy shouldn't have been lit into like that because they should be open to discussing ideas even and even if it's a bad idea, it should be encouraged as something different.

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Right, I know that he sells a lot of merchandise and all.. but turn the man heel already! It had been way too long since the Basic Thugonomics days, and personally I would much rather pay to see him like that than he is now. Don't get me wrong, now that JC doesn't have the title all the time it isn't so bad, but I'd still rather see him heel.

I'm sure a heel JC would sell almost as much merchandise as he is now because people are more interested to see him heel than face. He's gotten a bit stale as a face. I still like him either way, but he should turn heel imo.

I think it would be refreshing to see Cena turn, but Vince knows merch sales and he doesn't like the idea, right now.